Online Store Interfaces.

Part of a sweeping redesign for this national fashion retailer, AJAX-based interaction components were introduced in order to reduce the number of unique page and pop-up views, and ultimately, user clicks. Pop-ups were replaced with modal-style dialogs that appear within the same page so customers don't get pulled off-task. Error-messaging is client-side so it minimizes waiting for server responses.

Contribution: Design of dialogs, transitions, navigational components, usability prototypes.