Online Store Updates.

This fashion retailer's site was upgraded with a Web 2.0/AJAX-based shopping bag, and secure checkout system. Value-add shopping features for outfits, gift-services, wish list, and store pick-up were also added. A simple, brand-aligned design and user-interface strategy was established and implemented to support this extensive update. Reports show a marked increase in year-to-year sales figures.

Contribution: User interface architecture and design, usability prototyping(html and flash).